Stop Subsidizing Your Craft: The R&D Tax Credit for Makers, Bakers, and Creators
- Michael Jesse

- Nov 23
- 5 min read
The biggest myth that keeps artists, bakers, musicians, and custom builders from claiming the R&D Tax Credit for Creatives is the belief that "Research & Development" only happens in a sterile lab with guys in white coats.
This is the Expert Paradox in action: You are told your work is "just art" or "just a hobby," while big tech companies get paid millions to experiment.
The truth? R&D happens in the kitchen when a dough won't rise. It happens in the woodshop when a new joint fails. It happens in the recording studio when a custom sound rig buzzes. It happens on the runway when a sustainable fabric tears.
The IRS doesn't disqualify you because you wear an apron instead of a lab coat. They disqualify "aesthetic" choices, but they reward technical problem solving.
If you face Technical Uncertainty—if you have to experiment, test, break things, and try again to realize your vision—you are innovating. And you likely qualify for a Retroactive Cash Refund that can fuel your next big project.
Stop letting the tax code punish your creativity. It’s time to get paid for the hard work of innovation.
The Artisan Tax Credit You’ve Been Missing: Turning Prototypes into Profit
The Innovation Tax Credit You’ve Been Missing: Turning Creative Risks into Cash
You view it as "perfecting the craft." The government views it as innovation. If you had to experiment to get the result you wanted, you likely qualify. Find your business in the list below:
A. Fashion & Apparel Design: Beyond the Sketch
Who: Clothing designers, textile artists, accessory makers, and leatherworkers.
The Creative Challenge: You aren't just drawing designs. You are testing how a new eco-friendly dye reacts to silk, engineering a seamless knit pattern, or developing a waterproof coating for a canvas bag.
The "Write-Off": The cost of fabrics used in failed samples, pattern-making wages, and testing supplies.

B. Music, Events & Entertainment: Engineering the Experience
Who: Touring companies, music producers, stage designers, and custom instrument builders.
The Creative Challenge: You are designing a custom lighting rig that can collapse into a single truck, building a proprietary acoustic enclosure for a vocal booth, or coding custom audio plugins because standard tools didn't work.
The "Write-Off": Contractor fees for engineers/coders, materials for stage prototypes, and testing labor.
C. Culinary Arts: The Kitchen is Your Lab
Who: Bakers, brewers, distillers, chocolatiers, and specialty food makers.
The Creative Challenge: You aren't just following a recipe. You are experimenting with fermentation times to change a beer's flavor profile, developing a vegan alternative that melts like cheese, or reformulating a sauce to extend its shelf life without artificial preservatives.
The "Write-Off": The ingredients wasted in test batches, lab testing fees for nutritional analysis, and the head chef’s time spent on R&D.
D. Beauty & Skincare: Formulating for Stability
Who: Soap makers, cosmetic formulators, perfumers, and lotion crafters.
The Creative Challenge: You are testing how to keep a natural emulsion from separating, experimenting with pH levels to ensure skin safety, or developing a new scent extraction method that retains volatile oils.
The "Write-Off": Raw chemicals, oils, and waxes used in failed formulations, and the cost of stability testing.
E. Custom Fabrication & Print: Solving the "Impossible" Build
Who: Sign makers, screen printers, cabinet makers, and trade show booth builders.
The Creative Challenge: A client asks for a sign that floats or a cabinet that opens with a hidden mechanism. You have to test new ink adhesion on a weird surface, engineer a structural support for a massive display, or figure out how to automate a manual binding process.
The "Write-Off": The wood, metal, or vinyl used in prototypes, and the shop labor spent figuring out the build.
F. Architecture & Design: Building the Unique
Who: Architects, interior designers, landscape architects, and lighting designers.
The Creative Challenge: You are designing a building to meet LEED certification in a unique climate, figuring out how to retrofit a modern HVAC system into a historic building, or designing a custom light fixture that requires unique heat dissipation.
The "Write-Off": CAD design hours, modeling software costs, and the time spent researching materials and systems.
Action Plan: Your "Pre-Flight" Checklist for Cash Recovery Using R&D Tax Credit
You don't need to fill out the tax forms yourself—that’s our job. But to get you the maximum refund as fast as possible, we need three things from you. Think of this as gathering your ingredients before we start cooking.
Step 1: Build Your "Innovation List" (The What)

We need to know which projects caused you headaches. Don't worry about "technical" terms yet. Just list the projects from the last 3 years where you faced a challenge.
The Ask: Create a simple list with three columns:
Project Name: (e.g., "Vegan Croissant Formula" or "Outdoor Stage Rig")
The Challenge: What went wrong? (e.g., "Dough wouldn't rise," "Audio kept buzzing")
The Fix: What did you have to do? (e.g., "Tested 15 different flour blends," "Rewired the grounding system") .
Step 2: Gather Your "Cost Ingredients" (The How Much)
The IRS calculates your credit based on three specific types of spending. We will need to see the numbers to calculate your check.
Wages (The People): Who worked on these projects? We need a list of employees (including yourself!) and a rough estimate of how much time they spent "tinkering" or testing vs. doing standard production.
Supplies (The Stuff): What materials did you burn through? Gather your invoices for the fabrics, ingredients, wood, or metal that were used in the prototyping or testing phase (not the final product sold to the customer).
Contractors (The Helpers): Did you hire an outside engineer, developer, or specialized consultant to help solve the problem? Grab those invoices, too.
Step 3: Collect Your "Scrapbook of Failure" (The Proof)
This is the most critical step. The IRS loves evidence. We need to prove that you didn't just know the answer—you had to experiment.
The Artifacts: Take photos of the failed prototypes (the dress that ripped, the bread that sank). Screenshot the emails where you discussed technical problems with your team. Dig up the ugly sketches and the crossed-out notes. These "scraps" are the legal proof that secures your refund.
Step 4: Let Us Handle the "Boring Stuff"
Now that you have your "Innovation List" and your "Scrapbook," you are ready. Filing for this credit (IRS Form 6765) is a complex engineering and accounting assessment. One wrong box and you get a headache instead of a check.

The Equalizer Promise: You bring the raw data; we build the audit-defensible case. We use forensic experts to look back at your last 3 years and turn your list into a lump-sum check.
Risk-Free: We only get paid if we find money you are owed. If we don't find anything, it costs you zero.
🤝 You Focus on the Craft. We’ll Fight for the Cash.
We know that walking into a financial firm can feel as intimidating as walking onto a blank stage. You might be worried that we won't "get" your art, or that you'll be buried in jargon and paperwork.
Let us put those fears to rest.
At 2nd Look Services, we aren't just suits and spreadsheets. We are advocates. We believe that the people who create culture—the bakers, the builders, the musicians, and the makers—deserve the same financial firepower as the tech giants.
You have already done the hard work of innovating. You’ve taken the risks. Now, let us do the work of recovering your reward.
We speak your language, we respect your process, and we are ready to be the expert in your corner.
➡️ Ready to Claim Your Capital?
You have nothing to lose and potentially years of hidden capital to gain. Let’s have a simple, human conversation about what you’ve built.
UNLOCK Your Innovation Capital (Click here to schedule your Complimentary, No-Obligation Recovery Analysis)
Prefer to chat with a real person? Call us directly. We’re happy to answer your questions, no strings attached.
📞 +1 (248) 497-5869



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